Adapting Your Social Media Strategy Based on Performance Data: The Ultimate Guide
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Increase Your Site Traffic from IG with These 5 Tips
December 12, 2022
Managing a booming business these days requires securing your business a spot on the virtual map and one of the best ways to do this is through social media marketing. At the top of that list is Instagram with over a billion daily active users. This means you can easily find a ready market of potential customers on the platform.
While all that sounds enticing, Instagram is notoriously known for not being link friendly. But while you can’t add a clickable link to post captions, that doesn’t mean you can’t use your Instagram business account to drive traffic to your website. With that in mind, we will discuss how you can strategically increase your site traffic from IG.
1. Set Up an Instagram Shop
One of the most organic ways to drive traffic to your website is through the Instagram shop. This has been a helpful tool for most businesses to reach a new customer base. This feature allows you to create shoppable posts which people can directly access on the ‘view shop’ tab on your Instagram profile page.
Instagram also features brands with Instagram Shop on the Instagram Shop tab, hence making their products more discoverable. This feature lets your audience click through to the products on your business website.
2. Use a Call to Action (CTA) with Your Caption
Besides curating some magnetic captions that are both interesting and informative, make sure you invite your audience to visit your website. You can incorporate the CTA into a video, post, or part of the caption and watch your audience move from Instagram to engage with your website.
Naturally, your audience is intrigued to learn more about your business when you have intriguing Instagram posts. Therefore, a call to action that encourages them to check your website or the URL listed in your bio is likely favorably welcomed.
3. Tag Products in Your Feed and Reels
One of the basics of Instagram shopping that will drive your sales is tagging your products in Instagram stories, live stream, feed, and reels. This feature makes it easy for interested customers to shop for the products as soon as they see them.
4. Use Link Stickers on Your Stories
Instagram stories have always been an effective tactic to increase your site traffic from IG. You can share links to any website through your Instagram stories with a creator or business account. This will boost clicks and get more eyes to see your content. This also makes it easier for your audience to click through and buy products/services from your website.
5. Utilize an Optimized Landing Page
Your Instagram bio is hands down the most effective way of driving traffic to your website. An ‘add link’ section is available to everyone on Instagram regardless of their follower count. This is the ideal way to send your followers to a web page, YouTube video, or blog outside of Instagram.
In Summary
Instagram proves to be a reliable channel to increase your site traffic from IG. The tips discussed in this article will equip you to convert your Instagram followers into website clicks and conversions. Unfortunately, creating a solid online presence and increasing brand visibility with your Instagram can be hectic, especially if you do everything yourself.
That’s why you should consider getting a social media team if you want to take your social media marketing to the next level.
Overwhelmed with transforming your Instagram into a highly converting social media channel? Sign up to receive social media management here.
